Director of Growth Marketing
Chicago, IL
Full Time
Experienced
Director of Growth Marketing
Location: Remote/Hybrid (Strongly Preferred: Chicago or southeast Michigan)
Reports to: VP of Community and Patient Engagement
Company: Town Square Health
About Town Square Health
Town Square Health is building a new kind of value-based care model. Our team has come together with one goal in mind: to create the gold standard for how we experience healthcare in the United States. We are opening our first multi-specialty health centers serving Medicare- eligible patients, with plans for expansion into multiple markets.
Town Square Health is looking for bold, collaborative, thoughtful, and highly effective people to join our team.
The Opportunity
We’re seeking a Director of Growth Marketing to lead Town Square Health’s marketing strategy across patient acquisition, brand awareness, and market expansion. This is a hands-on, high-impact role for a growth-minded marketer who thrives at the intersection of healthcare, technology, and social impact.
The ideal candidate will bring deep experience in digital marketing, performance media, and growth experimentation—preferably in a value-based care or senior-focused healthcare environment. You’ll lead efforts to scale new patient enrollment, strengthen our market presence, and support expansion into new regions.
Key Responsibilities
Growth Strategy and Execution
Join Us
If you’re ready to use your skills and expertise to help build a more human-centered, sustainable
healthcare model, we’d love to hear from you.
Location: Remote/Hybrid (Strongly Preferred: Chicago or southeast Michigan)
Reports to: VP of Community and Patient Engagement
Company: Town Square Health
About Town Square Health
Town Square Health is building a new kind of value-based care model. Our team has come together with one goal in mind: to create the gold standard for how we experience healthcare in the United States. We are opening our first multi-specialty health centers serving Medicare- eligible patients, with plans for expansion into multiple markets.
Town Square Health is looking for bold, collaborative, thoughtful, and highly effective people to join our team.
The Opportunity
We’re seeking a Director of Growth Marketing to lead Town Square Health’s marketing strategy across patient acquisition, brand awareness, and market expansion. This is a hands-on, high-impact role for a growth-minded marketer who thrives at the intersection of healthcare, technology, and social impact.
The ideal candidate will bring deep experience in digital marketing, performance media, and growth experimentation—preferably in a value-based care or senior-focused healthcare environment. You’ll lead efforts to scale new patient enrollment, strengthen our market presence, and support expansion into new regions.
Key Responsibilities
Growth Strategy and Execution
- Develop and execute an integrated growth marketing strategy to drive patient acquisition across all Town Square Health markets.
- Build multi-channel campaigns (digital, social, search, direct mail, and community channels) that optimize conversion from awareness through enrollment.
- Partner with leadership to forecast, measure, and optimize CAC, LTV, and conversion funnel performance.
- Lead A/B testing, attribution modeling, and performance analysis to continually improve results.
- Oversee performance media (Google Ads, Meta, programmatic, etc.) and CRM-driven nurture campaigns to build scalable growth pipelines.
- Optimize the website and landing pages for SEO, SEM, and conversion rate improvements.
- Manage agency and vendor relationships to ensure alignment with business goals and ROI.
- Supervise and mentor a growing marketing team, fostering collaboration, creativity, and accountability.
- Manage relationships with external contractors, consultants, and agencies to deliver high-quality work on time and within budget.
- Develop clear performance goals and ensure alignment across all internal and external marketing resources.
- Translate Town Square Health’s mission and care model into compelling storytelling that resonates with older adults, caregivers, and referral sources.
- Ensure consistent brand messaging across digital, print, and community marketing channels.
- Partner with the Outreach and Engagement team to integrate local activation efforts (events, partnerships, etc.) with digital campaigns for maximum impact.
- Develop dashboards and reporting frameworks to track KPIs, campaign ROI, and patient acquisition trends.
- Collaborate with Operations, Technology, and Clinical teams to identify growth opportunities and refine targeting strategies.
- 7+ years of progressive experience in growth or performance marketing, ideally within healthcare, senior care, or insurance.
- Proven success driving measurable patient or consumer acquisition through digital channels.
- Deep understanding of paid media, CRM, marketing automation, and digital analytics tools (Google Analytics, HubSpot, Salesforce, etc.).
- Experience with healthcare consumer behavior, Medicare Advantage marketing, or value-based care strongly preferred.
- Strong analytical skills and comfort with data-driven decision-making.
- Excellent leadership, collaboration, and communication abilities.
- Mission-driven mindset and a passion for improving access to high-quality primary care.
- Competitive compensation, including equity and performance-based incentives
- Starting salary range of $145,000-$152,000
- Comprehensive benefits package (medical, dental, vision, 401k)
- Flexible hybrid work model, with preference for candidates who can work in-person 1-2 days a week in our Chicago, IL, or Ann Arbor, MI locations.
- Opportunity to make a real impact in transforming how healthcare is delivered to older adults
Join Us
If you’re ready to use your skills and expertise to help build a more human-centered, sustainable
healthcare model, we’d love to hear from you.
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